Client brief was to re-brand a 20 years old restaurant chains to bring it up to speed with modern days design concept. Although famous, the brand was tiered and needed to appeal to younger age group while competing against many new entrants in Dubai and Abu-Dhabi, as well as, the rest of the United Arab Emirates.
From a brand positioning perspective, the client defined the brand to provide casual take away and dinning in experience. This positioning will eventually need be reflected in all future advertising communication.
Our creative and brand planning team conceptualise a new branding solution that retained key visual elements from the old identity that cues standard of excellence (such as the Cedar tree and the red and white colours. Simultaneously provided a new design solution that is more representative of lebanese foods, modern and simple to bring to top of mind.