Project

Arabic Language Award


The Story

Integrity Marketing was tasked to develop the identity for a key event aimed at rewarding scholars and government officials who promote and or take on initiatives to safeguard the Arabic language.
The ward official names carried his HH Sheikh Mohammad, however the key insight that we dramatize is leveraging one of the letter called ض as hero symbol, for that historically the Arabic language was called the ض language. We opt to craft the identity and leverage Arabic art into the graphic elements for that language is art after all.