Project

La’ali by SBWC – Branding Membership Schemes


The Story

Our agency was called up to recommend the strategic membership benefit schemes for SBWC customers. Following the development of a detailed strategic communication plan that included brand positioning and benefit lists before moving to brand identity creation.

The name La’ali was inspired by pearl farming, following an insight that it takes one single grain to irritate the oyster and form a pearl – just exactly how business women are also challenged in society to give their best. The calligraphy solution applied to bring the value proposition closer to its target market, while adhering to the proper scientific design structure and solution, creating a winning logo.