Project

REDA Chemicals Campaign


The Story

Re-branding, strategies and repositioned various product and services, prior to re-launching the group into print advertising, exhibitions and supporting Below the Line print and non-solutions.

The agency was tasked to review the brand architecture, and reposition the brand. The unleashed busienss opportunity drove our recommendation to consolidate the different companies under one umbrella company REDA CHEMICALS.  The brand promised of  Chemical for Life dramatized the history and know how of the brand’s team, brought forward the safe and evironmental friendly company, toward it’s own employees and toward the community.