Palms Sports Branding

The Story

Palms Sports is repositioning its corporate offering from specializing mainly in “Jiu-Jitsu” into becoming a broader sports company specialist extending into additional services: Sports Management & Marketing, Sports Consultancy, Sports Event Management, Sports Training Program Development and Sports Equipment Distribution.

The identity story dramatizes the brand name differentiator “Palms” whereby the visual becomes own-able and assumes greater brand equity value over time. The graphical design was created to resemble the fame lit in an Olympic Torch. Colors are modern, energetic and confident, offering strong visibility drive.