Project

Nasr Grill Branding


The Story

Being one of Global Catering Services new restaurants located in the emirate of Abu Dhani UAE. The franchise restaurant was created to cater to customer taste appeal to all kind of Lebanese and arabic grilled type food. The brand story therefore was inspired through a combination of flame and arabic food. NASR is an Arabic rooted name that means victory. The drama behind the new branding solution epitomised the brand name leveraging arabic calligraphy crafted in it’s simplistic form for clear legibility and visibility. The chose of the new restaurant identity were inspired from the design theme of it’s architecture being the Peacock colour representing the huge mix of NASR Grill menu.