Project

lebanese Roaster


The Story

Lebanese Roaster in Abu-Dhabi requested development of ad campaign to be featured in their own roaster chain stores in the forms of pull up banners, and leaflets. Prior to preparing the advertisement, we realised the need to create and approve proper branding guidelines for now and future advertisements. We have then worked on creating a big brand idea on the basis of dramatizing the importance of each piece and accordingly we came up with a promise line that “you’ll love it to pieces”.