Integrity Marketing was called up on to develop a brand communication strategy, focusing on the brand functional benefit to support the “healthy living” product line extension. Our strategic communication planning team embarked on unleashing brand unique selling point and leveraged in the big brand promise.
Lacnor juices point of differentiation was in the 100% fruit juice across all range. We then linked the product insight to the human insight prior to arriving at the big brand idea. People today chose juices products that are 100% healthy so that they can go on giving 100% of themselves to succeed in life and to keep up with the ever increase life demands. The selling line summarizing the brand’s value proposition read “get 100% to give 100% with Lacnor Healthy Living Range of Juices”