Project

Dubai Park Branding


The Story

A unique case study was created to be a part of Dubai’s iconic city, Jumierah Gardens. A park like no other in the world, planned to host what the latest urban modern park design has to offer. Integrity Marketing leads the effort into creating the brand identity leveraging human insights relevant to human psyche and needs. Like “I Love New York” for instance, we had built an identity for one day to leverage it into selling rights using Dubai Park branding to surrounding stores and event shops such as Boulevards, Shopping Centers, Play Grounds, Libraries, and Cinemas.