Project

Al Qala’a Branding


The Story

Al Qala’a brand identity was created to support a unique initiative by the government of the UAE to establish one of the first military colleges existing to nurture UAE’s future leaders.

Firm, solid, country and institution relevant color codes to help express the brand character and values in the best possible way. The fortress design aims at connoting protection, while the door front aims at connoting the start of accepting and fostering the growth of the country’s future leaders.